Our client provides a range of innovative mortgage and savings products to the financial services market, also offering a variety of insurance and later life planning services to their customers.
This role will be working within their marketing team, alongside a third party web development agency and will be largely responsible for executing our clients digital marketing strategy.
Key duties will include:
- Track record of hands-on experience of successful Google Adwords B2C campaigns including keyword research, display creation, budgeting, reporting and ROI analysis.
- Direct experience of Google Analytics 3 & 4 including analysis, reporting and integration with Datastudio.
- Ability to set and measure website and digital activity key performance metrics including optimal customer journey.
- Experience of Content Management Systems, Progress Sitefinity preferred.
- Production of reports across B2C and B2B markets, including email marketing, providing recommendations for improvement based on results.
- Experience of designing and implementing automatic digital communications, ie new customer onboarding, key transaction triggers, for example.
- Experience in building and executing successful website Search Engine Optimisation (SEO) strategies, including website health monitoring and link building opportunities.
- Management of Social media channels and related campaigns to include audience creation, messaging, and analysis.
- Work closely with the third-party agency to ensure digital projects are completed on time and on budget
This role would suit a data driven individual, relying on analytical skills to make key decisions and deliver reports on various levels on our clients digital and website activities. It is a highly analytical position, involving analysis of promotional campaign effectiveness.
- The successful person will possess:
- A strong, analytical background
- Experience in Customer insight/Market Analysis
- SEO/Google analytics experience
- Either a relevant degree or CIM qualification