Customer Insight Analyst

Analyst

Ref: 1572Thursday 12 May 2022

up to £45k depending on experience

Our client provides a range of innovative mortgage and savings products to the financial services market, also offering a variety of insurance and later life planning services to their customers.

 

This role will be working within their marketing team, alongside a third party web development agency and will be largely responsible for executing our clients digital marketing strategy.

Key duties will include:

  • Track record of hands-on experience of successful Google Adwords B2C campaigns including keyword research, display creation, budgeting, reporting and ROI analysis.
  • Direct experience of Google Analytics 3 & 4 including analysis, reporting and integration with Datastudio.
  • Ability to set and measure website and digital activity key performance metrics including optimal customer journey.
  • Experience of Content Management Systems, Progress Sitefinity preferred.
  • Production of reports across B2C and B2B markets, including email marketing, providing recommendations for improvement based on results.
  • Experience of designing and implementing automatic digital communications, ie new customer onboarding, key transaction triggers, for example.
  • Experience in building and executing successful website Search Engine Optimisation (SEO) strategies, including website health monitoring and link building opportunities.
  • Management of Social media channels and related campaigns to include audience creation, messaging, and analysis.
  • Work closely with the third-party agency to ensure digital projects are completed on time and on budget

 

This role would suit a data driven individual, relying on analytical skills to make key decisions and deliver reports on various levels on our clients digital and website activities. It is a highly analytical position, involving analysis of promotional campaign effectiveness.

  • The successful person will possess:
  • A strong, analytical background
  • Experience in Customer insight/Market Analysis
  • SEO/Google analytics experience
  • Either a relevant degree or CIM qualification