Our client, a successful and well-respected financial services organisation, are currently recruiting for a Marketing Officer to join their team. The successful candidate will be responsible for preparing and delivering marketing plans, planning and managing website and social media contact, managing B2B marketing to brokers, and copywriting.
Main Responsibilities will include:
- Manage the activities to embed the brand essence into the total intermediary experience
- Planning and delivering website and social media content
- Assisting in implementing the annual marketing plan, based on the current strategies
- Ensuring the customer journey results in good customer outcomes
- Plan and manage the communications with the mortgage intermediaries/brokers
- Developing web activity in line with marketing strategy
- Using copywriting and proof reading skills to write and evaluate Society and web pages
- Developing and maintaining the direct website
- Plan and manage the B2B social media plan
- Monitoring and reporting on the website activity
- Updating and maintaining of mortgage content for web pages onintermediary networks
- Developing use of Social Media
- Undertaking and providing relevant in-depth market, industry and competitive research and analysis
Skills/Experience required:
- Preferably minimum 3 years’ experience with a marketing qualification or relevant product experience in financial services industry.
- Experience of B2B marketing would be an advantage
- Have the ability to work on own initiative and meet deadlines.
- Experience using Microsoft office, including Word, Excel, Powerpoint and Outlook