Our client is a small but extremely successful niche financial services provider who are looking for some interim support in their marketing team. Reporting into the Head of Propositions the main purpose of the role is to create and implement a wide variety of marketing campaigns/activities, both online and offline and maintain and develop the website, including product-related changes.
Key Responsibilities:
- Managing product launches and changes for all financial services products and related marketing communications
- Managing marketing campaigns, including in their specialist magazine, niche partner websites and all paid for marketing
- Management of the AGM mailing, creating content in-house for all mailing collateral
- Working with their digital agency to manage and maintain the website, project managing key web development and redesigns
- Lead end to end marketing support for the broker channel, creating new promotional material and case studies
- Managing literature, creating Indesign files and working closely with suppliers to ensure all literature is up-to-date and compliant
- Quality checking all communications from the marketing team to ensure the company is presented in the best possible light
- Analysing leads to understand and improve the customer journey
- Working alongside marketing colleagues to develop and implement the digital marketing and social media strategies
- Monitoring website analytics and digital campaign reports
- Managing most ad-hoc marketing tasks raised though the marketing service desk
Essential:
Advanced user of Indesign
Proficient user of Photoshop/Illustrator
Experienced marketing professional
Experienced user of website content management systems and email marketing platforms
Ability to work on own initiative and manage large workloads
Excellent computer skills - Word, Excel, Powerpoint (or similar)
Organised with an ability to manage multiple deadlines and communicate effectively in all forms and at all levels
Desirable:
Financial services experience
Relevant marketing qualification(s)
Knowledge of HTML